Why do I look better in the mirror than in photos?
Psychologists call it the mere-exposure effect: people like what they have seen before, purely for its familiarity. Robert Zajonc demonstrated the effect in 1968, and on your own face it operates at full force. The face you see while brushing your teeth is laterally flipped, so that is the orientation your brain has cataloged as "you." A photograph shows the unflipped version — a face with your features in your less-familiar arrangement. To you it reads as subtly off. To everyone else, the photo is the correct one and the mirror is the strange one.


